Thanks so much for the feedback and especially for the entire experience. I really enjoyed the course and found the process to be useful, practical and exciting.

I am very energized going into 2007 and feel that this will be a year when will make some big strides in our vertical space. I will continue to look for assistance as my plans evolve into the summer. Again, thanks for all of the inspiration!

Joe Lerro

Ready to Overcome Your Marketing Challenges?

Introducing MarketingEdge – A Marketing Training and Personal Coaching Program that Really Works

• Transform your business. MarketingEdge helps you understand what is most important to your best customers, target more of them, and implement marketing that attracts, grows, and keeps these valuable customers.

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• Benefit from a proven learning experience developed by a former Microsoft marketing executive with over 10 years of experience in designing and implementing marketing programs for Microsoft and its partners.

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Podcast Interview

Listen to Tuck Mixon interview Eric Rabinowitz - Eric co-authored Nurturing Customer Relationships, is President of the Nurture Institute, and he loves coaching clients. Both are principals on the Marketing Edge Team.

Who Can Benefit from MarketingEdge?

Is your Marketing Strong or Weak?

Challenges when you DON’T Market Effectively

• Selling is more difficult. You have a few producers, but too many people struggle to sell your products or services to good customers.

• Because you have no reputation or relationship with many prospects, your company is not really considered. You participate in too many opportunities at the last minute; participating and NOT WINNING is frustrating, it’s a huge waste of time, and it’s very expensive.

• You compete for a fraction of the opportunities (10% or less) in your market because most prospects don’t know your company.

Consequences of Weak Marketing

• The hunt for “low hanging fruit” results in price-oriented, barely profitable customers that aren’t a great fit, don’t refer you to others, and don’t stay with you as long as your good customers.

• Your margins are lower than you’d like because your prospects don’t perceive higher value from your products or services and because you need to be competitive to win business.

• Profitable growth is challenging because your company does not keep enough good customers, and it is not getting a steady stream of profitable new customers.

Assess your company’s Marketing on your own or with our input: View the Marketing Assessment