Gain a Marketing Edge
Rewards and ROI from Relationship Marketing
- 306% more leads and qualified opportunities. Consistently marketing to targeted prospects builds credibility and relationships – 306% more according to a Microsoft Relationship Marketing study.
- 260% more revenue from a higher win rate and more opportunities. Relationship Marketing builds trust and preference for your company. You win more because you have the relationship and the reputation – 260% more revenue according to the Microsoft study.
- Higher margins. 10% higher prices is a conservative number when your value is real and you have the marketing and the reputation to support it. A foundation of effective marketing is really understanding customer needs and wants so you can add value to your products or services.
- Better customers. You gain better customers who buy more, pay more, refer more, stay longer, and ultimately cost less to serve. While bad customers cause losses, the lifetime value of a good, loyal customer can be two, five, or even ten times the value of a marginal customer.
- Profitable Growth. According to extensive research by Reicheld and others, loyal customers that recommend your company are the best predictor of profitable growth. Relationship Marketing has proven to increase customer retention by 25%, and providing a better experience with higher value increases loyalty. Add a steady stream of profitable new customers, and Relationship Marketing becomes one of the keys to generating profitable growth.
In competitive times, how long can your company compete, grow, and prosper without Relationship Marketing?
Relationship Marketing produces millions in additional revenue and profit, and the MarketingEdge program makes it likely you will actually implement these proven practices. If you're skeptical about the difference Relationahip Marketing can make in your business, we invite you to calculate what the ROI can be for YOUR business; request your FREE Marketing Multiplier ROI Calculator here.

Learn more about Gaining a Marketing Edge
Request this FREE special report: Gain the Marketing Edge: How relationship marketing solves sales challenges, transforms businesses, and produces profitable growth. You will also receive the Marketing Multiplier ROI Calculator with this special report.

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