Who Can Benefit?
Is this program right for my company?
The MarketingEdge is ideal for small to mid-market companies with limited marketing resources, as well as established companies with new marketing hires or a new market focus. Participant company profile:
- Relationships, trust, and credibility matter in your business. Effective marketing enhances your reputation and builds your brand.
- It is possible to differentiate or focus your product or service and you can identify specific vertical markets or customer types that fit.
(you will learn how to do it)
- You have at least 50 prospects and customers rather than only a handful of prospects.
- You are a B to B company with revenue between $1 million and $100 million. Smaller companies may not have the time, resources, or committment to invest in marketing, and larger enterprises may already have the marketing expertise this program provides.
- You can invest in marketing. A minimum annual marketing spend of $15-$20K (far less than one salesperson) if you're a small business or 2% of revenue if you're larger.
- Ability to invest 5 hours per month in the program (on demand training and actions).
What kind of companies are a fit for MarketingEdge?
- Professional Services Businesses such as Accountants, Consultants, Architects, and Engineers
- Financial Services such as insurance, benefits, and banking.
- Manufacturers with salespeople or reps
- Distributors and Resellers with salespeople
What kind of results can I expect?
Companies that have taken the program have seen significant increases in their sales pipeline and the size of deals. You can expect to increase your annual revenue by at least $1,000,000. Larger companies will naturally see a larger increase. The best practices that we teach will become part of your company’s business model. While what you get out of the program is up to you, you can expect huge results between 6 and 18 months out.
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