Testimonial

"The program helped us take an already functioning marketing program and add structure, focus and discipline to its raw edges.

By working through the monthly exercises, we have come to understand what we are doing well, and where we needed to make improvements.

One of the most beneficial outputs of the program was the learning gained by interviewing our customers and better understanding how they see and value our services.

We are now executing the marketing plan that was the primary output of the program. We are seeing our business grow."

Kevin Abel

Why MarketingEdge

Marketing ROI

MarketingEdge enables participants to learn, apply, and implement the relationship marketing strategies and tactics that produce a strong marketing ROI for companies including:

• More leads and qualified opportunities from identifying, targeting, and consistently communicating with prospects.

• More revenue from a higher win rate and more opportunities.

• Higher margins.

• Better, more loyal customers. You gain better customers who buy more, pay more, refer more, stay longer, and cost less to serve.

• Profitable Growth. see the Marketing ROI page for details.

Relationship Marketing produces millions in additional revenue and profit, and the MarketingEdge program makes it likely you will actually implement these proven practices. If you're skeptical about the difference Relationship Marketing can make in your business, we invite you to calculate what the ROI can be for YOUR business; request your FREE Marketing Multiplier ROI Calculator here.

Proven Results

• The MarketingEdge is based on the proven Essentials Marketing program for Microsoft Partners. Sponsored and approved by Microsoft, Essentials participants have experienced significant increases in revenue and sales pipeline size.

• 90% of participants are very satisfied with the program. (the other 10% did not actively participate in learning and applying the best practices to their business)

• You can expect to increase your annual revenue by at least $1,000,000. Larger companies will naturally see a larger increase.

• The best practices that we teach become part of your company’s business model, and you actually implement them. While what you get out of the program is up to you, you can expect huge results between 6 and 18 months out.

Proven, Proprietary Process

• The proprietary Education, Task, Reward process enables participants to learn, apply to their business, and receive rewards for completing their program activities. This proven process keeps busy people engaged and gets them to apply and implement what they learn.

• People learn by doing, experimenting, and making mistakes. MarketingEdge provides an effective learning environment using your company’s own experiences with expert help at every step.

• The program is designed for maximum learning with a reasonable time commitment.

• Each step of the six-month program builds upon lessons learned from previous steps.

Monthly rewards and real-world applied knowledge become the components of your custom executable marketing plan.

Podcast Interview

Listen to an interview with Eric Rabinowitz about MarketingEdge. Eric is one of the partners on the Marketing Edge Team.

The Problem with Seminars

"It's not what you know, it's what you do with what you know"

Seminars sound great, and they often deliver great information. The dirty little secret in the seminar business is that very few people actually implement what they hear. Why?

• Good intentions, bad results . People intend to implement what they hear at a seminar, but they get busy and distracted by other priorities. In a typical one or two day seminar, attendees hear about great strategies and tactics from enthusiastic experts. They get really excited about the possibilities for their business, and when they return to work, they get hit with the reality of running their business. They may try a few ideas, but the vast majority of people IMPLEMENT very little from seminars.

• Information Overload. Unfortunately, people immediately start to forget what they hear at a seminar. Unless you apply what you learn within a few days, you just don't remember what you "learned", and no one holds you accountable for implementing what you learned. How do I implement these ideas while I still remember them?

• Poor Follow-up. The problem with seminars, books, CDs, and DVDs is that you have no follow up or accountability. Who do I turn to with questions about implementation? Who will hold me accountable for implementing what I learn?

• No Coaching or Personal Advice. Personal, one on one coaching and advice often makes the difference between applying and implementing great ideas and doing nothing.

Marketing Program Evaluation

If you're evaluating other marketing training, coaching, and action programs, make sure you ask the following questions:

1. Does the program produce proven results for participants, and are these results the rule rather than the exception?
2. Will we learn the best practice strategies and tactics for our business?
3. Do we get expert advice and coaching both during and after the program?
4. Do the providers have a follow up system to stay in touch and keep us on track?
5. Are affordable, proven systems available to help us implement, test, and track our marketing?

Podcast Interview

Listen to an interview with Eric Rabinowitz - one of the partners on the Marketing Edge Team.

Testimonials

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